Saturday, 16 July 2011

Dangerlabs is open for danger

Well, not yet. But Dangerlabs seems to have won the brand battle, both by popular opinion and my own preference, so that is locked in now. I still don't have a suitable logo, but I'm close to one I think, I know what I need it to say. My fav concepts currently are some combo of a skull and a lightbulb, and packaging it all as warning signage.

One keyword that has come out of me explaining the Dangerlabs concept to people is cartoon science. I'm going to make this the primary touchstone to come back to when making aesthetic decisions from now on, to help anchor everything and get a cohesive feel.

Brand and logo brainstorming (thus far) below.

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