Mojang.com
The creators of the revered Minecraft understandably have a Minecraft-centred site, but the branding is separate. They appear to be using a simple blog platform with a few sidebars which are mainly about other social sites and communication in general. It seems more like a hub site to gather other links related to the company, and pushing their merch seems to be their main concern over advertising their games. This is not really surprising given the enormous brand power of Minecraft itself, and the high traffic that minecraft.net receives.
Having separate sites for the games seems to be the norm here, so I suppose I'll have to make the call on whether Dangerlabs is adopting this approach too.
I enjoy the flat, (mostly) two-colour graphics, and the use of greyscale for structural bits and bobs. However, I feel Dangerlabs needs MUCH stronger branding to stay true to the name.
thatgamecompany.com
The makers of highly experimental games like Journey would seem to have something in common with my goals, however there is a major difference in our branding goals. thatgamecompany take themselves a little more seriously, and their dreamlike aesthetic is almost in direct opposition to the punch I want.
In terms of content, though, each page has a layout tailored to its needs and seems to work well. The pages for specific games in particular are very nice, with smoothly scrolling content in several panes and a lot of information accessible without ever seeming cluttered. Their approach of having a landing page to further push the branding is interesting. It has the bare bones of some content, like a mini mission statement, but leaves a lot of room for that bloomy white hand. This could work for me.
thatgamecompany differs from Dangerlabs in that their games are PS3 exclusives, so they provide as much information as possible but do not need to worry about patches, sales or download links. The PC market is a bit different in that respect.
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