Instead of a fictitious company doing things I don't care about, I am choosing to create a not-yet-real company that does things I care very much about. Unsurprisingly, this company is going to make games. I am thinking entrepreneurial thoughts about the next stage of my life so it makes sense to construct something now which I may actually use in the coming years.
First Step: Company identity
Important facts about my company:
- Game developer
- very small team
- interested in experimental gameplay, especially play involving creation and construction
- on the spectrum of cute to cool, we are probably in the middle, incorporating a little of each
- light-hearted
- making games primarily for a niche PC market
Branding
First comes the name, then the logo will follow. Things I want the name/branding to evoke:
- Playful
- Exciting
- Creativity / Construction as a focus
- Experimental / cutting edge
Considerations when choosing a brand name:
- Makes for a good searchable keyword. Hybrid words are best.
- Memorable. Fewer characters are better, and easy pronunciation.
- Not already in use in the same industry (Trademark concerns)
Top ideas thus far, in order of preference:
- Dangerlabs
- Octoworks
- Superplex Industria
- Bitsmithy
Research & Inspiration
Companies to look into:- Mojang
- Polytron
- Capy
- Superbrothers
- Data Realms
- thatgamecompany
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